Accordinh to latest ETC New Media Newsletter, the online travel market in Europe was worth €49.4 billion in 2007 and represented 19.4% of the market.

Data is provided within the study (updated in January 2008) “Trends in European Internet Distribution – of Travel and Tourism Services” by Carl H. Marcussen Centre for Regional and Tourism Research. This was up from €39.7 billion in 2006 when it represented 16% of the market. Online travel sales in Europe increased by 24% from 2006 to 2007.