According to this article published by Boston.com, the sweeping success of online social networks like MySpace and Facebook has created new avenues for businesses - from New Balance to TripAdvisor - to market themselves:

"One month after Facebook allowed outsiders in, TripAdvisor, the Needham-based online travel guide, launched an application called "Cities I’ve Visited," which the company’s chief executive, Stephen Kaufer, likened to the maps children used to festoon with pins showing the different places they had visited. At last count, over 2 millions folks had installed the application on their profile page, Kaufer said."

Please read the full article on Boston.com